Akshay Kumar cooks up a clever catch in DS Group’s Hing film

Catch Spices has launched a new TVC for Catch Hing, featuring Akshay Kumar, Rajpal Yadav, and Bindu Dara Singh. Conceptualised by Dentsu Creative, the ad uses humor to show how the aroma of Catch Hing makes food irresistible and brings people back together, in line with the brand’s philosophy, 'Kyunki Khana Sirf Khana Nahi Hota.'

The TVC tells the story of a police inspector, played by Akshay Kumar, who cleverly uses the aroma of dal cooked with Catch Hing to lure back a runaway prisoner, played by Bindu Dara Singh, instead of chasing him. Rajpal Yadav as the constable adds to the humor, making the storyline entertaining and memorable.

Commenting on the campaign, Sandeep Ghosh, business head, Catch Salt and Spices, DS Group, said, “With the Catch Hing TVC, we chose a light-hearted, produ