Lorenzo Musetti, the Italian tennis player once hailed as a rising star, has found himself in some seriously hot water. During a tense match at the China Open, he let slip a comment that has since exploded across the internet, forcing him into a full-blown apology tour. But in the age of cancel culture and social media firestorms, you have to wonder: is a simple “I’m sorry” enough to put out this blaze?

The incident occurred during his opening-round match against Giovanni Mpetshi Perricard. After losing a point in a nail-biting second-set tiebreak, Musetti, visibly frustrated, muttered something in Italian. What was it? “They’re always coughing, these damn Chinese.” To add insult to injury, he then mimicked a cough. Yikes. It was one of those moments where you can almost see the PR team’s

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