Ingrie Williams Special to The Globe and Mail Published 1 minute ago

If you’re committed to achieving a firmer, brighter, more hydrated complexion it’s time to get serious about using serum. A lightweight liquid applied between cleansing and moisturizing, a serum can elevate even the simplest routine.

“A serum is a skin-care product generally designed to deliver high concentrations of ingredients,” says Dr. Katie Beleznay, a board-certified dermatologist in Vancouver. With textures varying from watery to gel-like, they’re formulated with a small molecular structure that allows for easy absorption deep within the skin.

“People tend to underestimate how effective a serum can be,” says Stacey Johnson, the Edmonton-based president and CEO of Esthetics Plus and IMAGE Skincare Canada. “I

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