RFK Racing's Brad Keselowski has explained the biggest problem hurting NASCAR 's finances, highlighting the sport's excessive dependence on "TV money," which has given rise to other issues.

The statement comes amid the reported drop in viewership numbers, leading the 41-year-old driver to hint at a much-needed change in the business model. The most recent race at New Hampshire recorded 1.29 million viewers, a drop of 28% from last year's tally.

But with viewership influencing sponsorship and media rights deals, the drop in audience figures could affect the sport in a significant way. Keselowski highlighted the problem on the Stacking Pennies podcast and explained the areas affected by the reduced viewership. He said:

"The number one problem with the sport right now is the model wi

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