India’s indigenous messaging application Arattai is making headway, securing the top spot in Apple's app store, even outpacing WhatsApp.

“We’re officially #1 in Social Networking on the App Store!” The milestone caps off a week of rising buzz around the app, fuelled by endorsements, memes, and a wave of patriotic downloads.”, the statement from the Arattai team on the social media platform X.

Arattai, which came in 2021, was a side project of Chennai-based software giant Zoho. However, the project couldn’t find a footing upon its introduction. Five years later, with AI scare and privacy security threats resulting in an exodus of users from messaging application behemoths, the “spyware-free, made-in-India messenger” Arattai saw its moment of reckoning. If the current download rate is a si

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