India’s homegrown messaging app Arattai has shot to the top of app store charts, beating global competitors in just a matter of days. Launched by Zoho in 2021, the app was once seen as an experiment. But, with growing concerns around data privacy, its “spyware-free, made-in-India” promise has suddenly impressed India.

Zoho’s Arattai sign-ups skyrocket 100x in just three days

Zoho founder Sridhar Vembu recently shared how dramatic the surge has been. “We faced a 100x increase in Arattai traffic in three days. New sign-ups went from 3,000 a day to 3.5 lakh a day. We are scrambling to add infrastructure for another possible 100x surge. That is how exponentials work,” he wrote on X, adding that the team is working around the clock to fix issues while preparing for a bigger November release.

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