SAN FRANCISCO —

Between setting up a nursery and packing a go bag, some parents may find themselves stressing over what to name a new baby.

Yes, there is Google and a plethora of baby name books at public libraries. But now, parents have the option of hiring a baby name consultant. Taylor Humphrey of Woodside, California, has been in the industry for a decade and has had a hand in naming thousands of babies.

It all started on Instagram. Humphrey said she has had a “lifelong love of baby names,” which turned into posts on her grid exploring the etymology, numerology and spiritual meaning of names. She said expecting parents started sending her messages through the social media app.

“It was happening so frequently that eventually I decided that I was going to turn this into a business,”

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