Bad Bunny is headed to the Super Bowl .

A week after he concluded his 31-date Puerto Rico residency , the reggaeton superstar was revealed as the headliner for the Super Bowl LX halftime show in 2026. The news was announced Sunday, Sept. 28, during the Sunday Night Football game between the Dallas Cowboys and Green Bay Packers .

Hours before the announcement was officially shared , rumors of Bad Bunny as the headliner were circulating online. Then, finally, Bad Bunny − in a collaboration post with the NFL, Apple Music and Roc Nation − shared a video of himself sitting atop a goal post on a beach as his "Callaíta" plays in the background.

"Super Bowl LX. Bay Area. February 2026," the post was captioned.

In a nod to his Puerto Rican heritage, Bad Bunny wore a pava, a tradit

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