In their recent event in Mumbai, Nirav Sheth, VP of Worldwide Systems Engineering, Pure Storage, talked about India’s impressive growth in data storage solutions in the past few months following the booming demand for data centres. Quoting a 13 per cent CAGR for the Indian market with customers reporting a 30-50 per cent cost saving with Pure’s offerings, Sheth said the company is positive about its performance this year with more customers taking a keener look at data storage and data sovereignty.

Edited excerpts:

How is the customer environment in terms of responding to the ideas of data storage? Do they respond to slides showing capacity optimisation?

Absolutely. According to US Federal Reserve data, the cost of electricity has risen from 14 cents per kilowatt in 2015 to 19 cents tod

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