Lufthansa isn't afraid to make a bold move. Earlier in the year, the airline group generated mixed reactions to a significant change in its loyalty program.
Like other airlines around the world, Lufthansa continues to pivot. The airline group has made another major announcement, setting a new focus as it heads into 2030.
The company plans to utilize AI advancements in a significant way, which will result in several employees being let go. That adjustment alone is set to significantly improve its profit margins, satisfying investors for years to come. However, that's not all. The airline has significant plans to improve its efficiency, while its many partnerships within the Star Alliance will remain intact.
Here's a closer look at Lufthansa's major announcement and what the future holds