Arattai focuses on delivering what matters most, wrapped in a secure, homegrown package.

From niche to national buzz, homegrown tech giant Zoho’s Arattai app is now in the spotlight. Within a span of 3 days, sign-ups per day have jumped from 3,000 to 350,000.

Social media talk, government backing, and growing end-user interest in secure, made-in-India replacements for foreign sites have pushed the momentum.

Hailed as a privacy-first, spyware-free messaging service, Arattai is being praised by many as India’s own “WhatsApp killer” with its potential to dominate Meta’s popular messaging app.

So, what exactly is behind the hype? Let’s break it down in some key points about Zoho’s Arattai app.

What is the Arattai App?

Arattai means “casual chat” in Tamil. Although it might feel like some

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