Mexican star Peso Pluma will be honored with the first Billboard Vanguard Award at the 2025 Billboard Latin Music Awards on Thursday, Oct. 23, where the música mexicana hitmaker is also set to perform.

The Billboard Vanguard Award honors artists who “dare to go beyond the conventional,” according to a press release. It is a recognition of those who, through their talent, inspire, innovate and open new possibilities in the world of music. Furthermore, this award celebrates visionaries — artists who break barriers, redefine standards and leave an indelible mark on the music industry.

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