Kim Mercado for NEXT

9 holiday retail planning tips to help boost small business sales

According to the National Retail Federation, holiday sales increased 4% in 2024 to a record  $994 billion during November and December alone. That make-or-break moment for the retail industry proves how important retail planning and early preparation can be for small business profits and longevity.

The retail holiday season can bring record sales — but it can also bring more risks to your door, including crowded stores, more deliveries in transit, and small teams stretched thin. Mishaps can be prevented with proper planning before the holiday rush. But if accidents occur, the right retail business insurance protection can help keep you earning during the (potentially) most profitable time of year.

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