Louisville basketball has signed a four-year contract with the Players Era Festival, according to a report from CBS Sports' Matt Norlander.

The Las Vegas-based tournament is held during Thanksgiving and awards $1 million to the winner.

The Players Era Festival is expanding from 18 in 2025-26 to 32 teams in 2026-27.

Starting next year, Louisville basketball will reportedly be a mainstay in the new marquee regular-season tournament of college sport's revenue-sharing era.

The Cardinals have agreed to a four-year deal with the Players Era Festival , according to a report from Matt Norlander of CBS Sports .

The Las Vegas-based tournament, entering its second season, has started luring the country's top programs away from other Thanksgiving Week events such as the Maui Invitational

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