Laphroaig, one of the world’s most distinctive single malts, has enlisted Willem Dafoe to front the latest installment of its “Unphorgettable” campaign series, a cinematic short film titled The Taste .
Established over 200 years ago in Islay — a small Scottish island in the Inner Hebrides — the brand has built a long-standing legacy for doing things differently. From taste to elaborate acts of community service.
Celebrated for its progressive outlook, by the 1950s, Laphroaig was one of the only woman-owned distilleries in the world. Led by Bessie Williamson, also known as the First Lady of Scotch, she reimagined the malting floor of the distillery to host after-dark movie screenings for local islanders in the remote location.
While history shows it’s no stranger to film, this latest