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Arts & Letters worked on a campaign for new client Function Health , which chose the firm as its creative agency this past summer. The campaign centers on a 60-second spot called “61,000,000 Marias,” with complementary 30- and 15-second spots. The spots explore the unique biological makeup of each human, even those with the same name, playing on the statistic of “Maria” being the world’s most common name for women. The campaign is running on streaming platforms and via broadcast, cable, radio and out-of-home advertising.

Arts & Letters also worked on a new campaign for client HubSpot . With the slogan “All the data makes all the difference,” the campaign spans a 30-second spot and three 15-second spots and showcases the platform as a one-s

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