Synopsis – Whiskey continues to play the role of a crown holder in the Indian alcohol market. Despite ups and downs in the consumption levels, the drink will continue to exist in India as a part of social, cultural, and economic life. By analyzing the consumption patterns that are based on states, socio-economic, and regulatory forces, the reasons that whiskey has remained a market leader in the Indian market can be more clearly understood.

There are registered sales of ₹40.17 crores of cases of whiskey in FY25 in the Indian Made Foreign Liquor (IMFL) segment. This slight fall of 1.4% was in comparison to the previous year, which was a sign of consumer demand optimization. Despite the market hitches, whiskey continues dominating the market, with southern states leading consumption

See Full Page