BUFFALO, N.Y. (WIVB) — The Bills will host their first-ever whiteout game on Sunday night.

All fans are being encouraged to wear white for the game against the New England Patriots, which kicks off at 8:20 p.m. for Sunday Night Football.

There will also be a rally towel giveaway as part of the Bills wearing their "Cold Front" rivalries alternate uniforms that were introduced in August.

The Bills are off to a 4-0 start to the season following Sunday's win against New Orleans. The Patriots, an AFC East rival, are 2-2 on the season and are coming off a win against the Carolina Panthers.

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