Bosideng, the 49-year-old Chinese down jacket powerhouse, is set to make its Paris debut on Oct. 7 — a move that signals the brand’s ambition to fuse directional ready-to-wear with its performance -based outerwear .

“This is the first time that we put in focus the puffer style and how it can become good ready-to-wear,” explained Pietro Ferragina, Bosideng’s creative research and development director for the last eight years.

The collection, titled “O,” is meant to push forth a “fresh and easy” down collection suitable for all ages. “It will be 40 percent commercial pieces integrated with ready-to-wear and 60 percent showpieces,” explained Ferragina.

Split into several acts, Ferragina said the show-viewing experience will have a subtle theatrical spin.

“I grew up with Jean Paul Gaul

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