Indian giant Reliance Brands Limited (RBL) has announced a new a partnership with Stella McCartney to “evolve her namesake fashion house in India”.

It said the “strategic collaboration brings Stella McCartney’s distinct blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers through a multichannel distribution model showcasing the brand’s ready-to-wear collections as well as its handcrafted vegan accessories and footwear”.

And the company is focusing heavily on the designer’s status as a sustainability and anti-animal-cruelty early adopter and influencer.

A spokesman said: “Stella McCartney is more than a fashion brand — she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experie

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