[Executive Corner] Leading the Game: How LG Became Spain’s #1 in Professional LED Technology at Sports Venues

(BPT) - By Jaime de Jaraíz, president of LG Electronics Iberia

When fans walk into a stadium, they expect more than just a game or a show — they expect to feel part of something bigger. In Spain, this new era of immersive sports and entertainment has two shining examples: the Riyahd Air Metropolitano in Madrid and the Roig Arena in Valencia. At both venues, we at LG are helping write a new chapter in the digital transformation of sports, leading a technological revolution that redefines how every moment is experienced.

What sets us apart is not only our leadership as the No. 1 provider of professional LED technology in Spain,* but also our ability to turn every project into a unique digital ecosystem. We don't just install screens — we create living platforms where image, software and i