The Epic Games Store has seen an uptick in downloads since the EU’s Digital Markets Act (DMA) prompted Apple to streamline its process for installing third-party app marketplaces, according to a new blog published by Epic. Stats shared by the gaming software giant on Wednesday show the drop-off rate for Epic Games Store installations on iOS has gone from 65 percent down to around 25 percent following the release of iOS 18.6 in July.
The “updated user experience” for installing alternative app marketplaces was introduced in iOS 18.6 following the EU commission raising concerns in April that “Apple makes it overly burdensome and confusing for end users to install apps when using such alternative app distribution channels.”
“They’ve reduced the install flow from 15 steps to 6, eliminating t