When the Isabel Marant show comes to a close tomorrow night, there’s one person you won’t be seeing on the runway: Isabel Marant herself. For the first time in 30 years, ever since Marant founded her label in 1995, she won’t be taking a bow—though she will be backstage, supporting and cheering on the team. Perhaps most of all, she will be rooting for the person who will be stepping onto the runway from the wings: Kim Bekker, now the label’s creative director and Marant’s foil, mirror, and sparring partner for the past four years (though her work for the brand goes back much longer). The Isabel Marant Spring 2026 show is, in other words, a moment of succession. The only sensible question to ask, then, is: Why now?

Which is why Marant and Bekker are on a Zoom call one recent morning to

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