Zara’s new-in section is formatted like a look book, featuring editorial model shots – which visitors can click through to “shop the look” – and rows of products. While fellow high-street juggernauts tend to cater to a specific customer and archetype, Zara dabbles in multiple trends, offering a variety of pieces inspired by both the runways and our social feeds. For this reason, it can be tempting to fill a virtual basket with novel products, but as is the case with any investment, it’s important to only put money behind something that has the potential to become a wardrobe mainstay. SHOP ZARA NEW-IN

Though autumnal weather has been teasing for several months, Monday 22 September officially marked the start of the season. Wardrobe-wise, this means packing away end-of-summer staples – un

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