Peloton is pushing off with a new strategy for making workouts personal and more useful.

The at-home fitness company today unveiled a turnaround strategy that it says will overhaul and improve its offerings by relying on AI-powered features.

The company’s ultimate goal? Leveraging technology to increase personalization and create a more sticky workout experience and prevent churn, create communities between members that will bind them to the program.

The new strategy comes after a rocky few years for the company.

Peloton went public in 2019 at a price of $27 per share, but is now trading at $9 after incorrectly predicting demand for its products after a COVID-19-fueled surge drove the price to a height of $167.42 in January 2021. In an August earnings call, CEO Peter Stern—an Apple Fit

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