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It’s a good time to be Oura, the world’s most prominent smart ring company . The company debuted the Oura Ring 4 in late 2024 with an updated design, slimmer sensors, and software updates. It was an unmitigated success—out of 5.5 million Oura rings sold since its inception in 2013, nearly half of them were sold in the past year.

Oura continues to add women’s health features and partners to its software offering. This fall, it announced plans to build a manufacturing facility in Fort Worth, Texas, to support its enterprise partner, the US Department of Defense. The US International Trade

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