How Spain’s ‘clickbait cities’ are trying to lure tourists

MADRID – Spanish cities are increasingly seeing themselves as digital brands, while also prioritising their appeal to tourists over the interests of the local population, a new book claims.

Vicent Molins, an urban analyst and the author of Clickbait City , says a clear dividing line is emerging between the interests of those who want to promote cities to tourists and those who live in them.

“The city becomes audiovisual content created for social networks, tourist applications and digital media,” Molins told The i Paper . New Feature

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Clickbait City, published earlier this year, contends that in many cases a digital marketing strategy is now employed to make cities like Barcelona, Seville and other Spanish municipalities appealing o