Amazon on Wednesday announced the debut of Amazon Grocery, a new private-label brand that offers a range of grocery items, most of which are priced under $5. The brand offers everything from milk and olive oil to fresh produce, meat, and seafood. Amazon Fresh grocery items will be available online and at Amazon Fresh stores.

The new label combines the Amazon Fresh and Happy Belly lines into one grocery essentials collection, Amazon says.

“During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don’t compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further,” sa

See Full Page