Iman Clark, CEO of Prickly Pear Health, says she had an epiphany that eventually led her to TechCrunch’s Startup Battlefield at TechCrunch Disrupt 2025 .

It was around nine years ago. She moved from Tunisia to the U.S. for grad school, then joined a company that created gamified experiences for people with neurodegenerative conditions, like dementia. This was done by giving them a tablet or a computer and letting them play games while doctors collected data on them, like their risk of falling and overall range of motion.

“I realized that most people, 75-plus, have two to three chronic conditions, and no matter what we did, it is always going to be hard,” she told TechCrunch. “Then I went back to the research and saw that like, 70% of the Alzheimer’s population are women.”

She dug de

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