PUMA just announced its linkup with London -based designer Priya Ahluwalia . Known for her bold use of texture, rich cultural references and fresh perspective on streetwear , Ahluwalia puts her spin on PUMA’s signature Suede sneaker . The result is a sleek, thoughtful remix of a classic, where heritage meets fresh design in all the right ways.

Following her standout show at London Fashion Week for Spring/Summer 2026 , Ahluwalia continues her rise on the global fashion stage. For her debut sneaker collaboration, the designer drew from a deep well of inspiration, namely photography and archival books about sport in the Global South, to deliver a design that feels both grounded and globally resonant. The reimagined PUMA Suede arrives with a sleek black and silver colorway, ele

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