Along the glittering turquoise expanse of Seven Mile Beach, past a sherbet-toned motel sign, sits the epicenter of Jamaica and its diaspora’s fashion. Sweet Like JAM is here, popping up at the Skylark Negril Beach Resort with a boutique and installation that spotlights 35 designers, including Diotima , Nicholas Daley , House of Aama , and Nia Thomas , alongside local artisans and painters.

JAM, founded in 2024 by stylist and fashion editor Mecca James-Williams , is a commerce platform spotlighting luxury designers across the African and Caribbean diaspora. But it has also become something of a cultural movement, an exploration of travel, art, and creativity that brings the diaspora into dialogue with itself. “Our tagline for JAM is ‘the glue that connects me and you.’ So JAM

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