At Business Insider, our mission is to be your go-to source for business, tech, and innovation news, and keep you coming back every day.

That's why we're so excited to roll out a new feature today: You can now follow individual Business Insider journalists and get updates whenever they publish a new story!

Our reporters — from Aki Ito on the workplace to Peter Kafka on media — bring expertise, curiosity, and passion to everything they cover. With "follow," our readers can stay even more connected to the voices and topics that matter most to them.

This is just one step in our larger effort to build deeper relationships with readers and make Business Insider part of their daily routine.

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