By 1inch

1inch's design, messaging and product strategy aim to better reflect the platform's true scale

The 1inch SaaS model has fueled widespread adoption by Binance , Ledger, MetaMask & more

DUBAI, UAE , Sept. 30, 2025 /PRNewswire/ -- 1inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in Singapore, as well as a new address: 1inch.com . The change reflects the project's growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems.

This rebrand is the latest step in 1inch's mission to simplify DeFi & make it ready for mass-adoption. From DEX aggregation, to intent-based swaps, to seamless cross-chain

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