Don’t hide your curves — show them off.

That’s the message of the Ashley Graham Only at JCPenney plus-size collection launching Thursday at 325 JCPenney stores and on jcp.com.

It’s a three-year partnership between the mainstream department store and Graham, the plus-size model, entrepreneur, actress and champion of body positivity. The initial line offers 39 different styles, including dresses, suits, shirts, T-shirts, tank tops, denim, outerwear with faux fur trims, leopard prints, and stretchy dresses that accentuate body contours, exude confidence, have sex appeal. The line represents a step up on the fashion spectrum for Penney’s. And sizes range from 0X to 5X/14W to 30W.

Ashley Graham by JCPenney also furthers Penney’s reputation for being inclusive with its sizing. In 1962

See Full Page