Wherever the AMC -distributed Taylor Swift : The Official Release Party of a Showgirl lands at the box office, consider it unprecedented.

Not just in the mere fact that the No. 1 exhibitor in the world is releasing another one of her concert films, rather no other motion picture studio ever has dated a wide release two weeks out on an extremely low P&A campaign, one largely focused on the social media push of its star, and gone on to be No. 1 at the box office.

Domestic estimates are $30M-$35M at 3,500 locations for the movie which is timed to the release of the 14x Grammy winner’s 12th studio album. International, where the movie is on sale in more than 50 markets, is looking at another $8M-$10M for a global bow on the high-end of $45M . Ala Eras Tour, the box office

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