How to Build, Sustain

Key points

The AI Paradox: As AI use increases, the value of perceived personal and institutional trust increases.

Traditional differentiation factors such as product features or depth of knoweldge will have less impact.

Perceived trust is highly correlated with total shareholder value.

Europe is over-represented, the U.S. under-represented, among companies considered trustworthy.

In 2024, Psychology Today published our perspective about what we called "the AI paradox”: As expanded use of AI makes technical competence more commoditized, the value of personal trust would be elevated. (2024).

New data show that American companies underperform European companies on trustworthiness. Perceived trustworthiness is reflected in employee reviews of the work environment, leadership turnove