Paul Finebaum says he's thinking about running for U.S. Senate seat in Alabama as a Republican.

Finebaum, a college football media personality, earns attention for his hot takes, but he's also a proven listener.

Finebaum's ability to make people feel heard could be a trump card in a political campaign.

Paul Finebaum’s hot takes are legendary, but they are not his super skill. Nor is it his quick-wittedness that could give Judge Judy a run for her money.

Finebaum’s ability to listen and make people feel heard helped him turn a Birmingham sports radio show into a national brand with a dedicated audience. With Finebaum’s devotees serving as the show’s life blood, Finebaum’s celebrity grew throughout Alabama and across the Southeast before finally his show became national TV on the SEC N

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