Aldi is rebranding many of its exclusive products to more clearly feature the Aldi logo.

The change is a direct response to customer feedback and will roll out over the next few years.

Some products will adopt shopper-given nicknames, such as "Red Bag Chicken."

Aldi is rolling out changes in its Providence store and other Rhode Island locations.

According to a press release, the discount grocery chain will rebrand many of its products to feature the Aldi logo on them.

"In direct response to customer feedback, Aldi-exclusives will now carry either the ALDI brand or a bold 'an ALDI Original' endorsement, giving fans a clear signal of the quality they already count on," the written statement said.

Most of Aldi's stock was exclusive to the store anyway, so this feels like a natural

See Full Page