Key Takeaways

Cold outreach is simply another way to start conversations — the medium has shifted from phones to LinkedIn and email, but the principles remain the same.

Personalization beats automation: reference something real about the person or their work to stand out.

If you knew me in school, you know this already. I was the kid who got you in trouble for talking too much. I was always making friends with everyone. Teachers did not love it, but it came naturally to me.

That same instinct has carried me through business. Relationships have always been the through line. And that is why when people ask me how I think about cold outreach, the answer is simple. It is just another way of starting conversations.

Cold calling used to mean picking up the phone and dialing strangers unti

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