Shoot360 is built on a simple concept: meet young athletes where they are. Instead of fighting against technology, embrace it — and adapt it to fit your goals.

The company’s origin story captures this perfectly. One sunny day at founder Craig Moody’s house, he suggested his kids shoot hoops outside. They pushed back, preferring video games.

“There’s always that balance as a parent — pushing kids in sports while making sure they actually enjoy it,” Moody says. “In that moment, I didn’t want to just shut off the game and force them outside. I thought, how can I be creative about getting them into the gym so they want to go?”

That thought sparked an idea: what if he could combine the excitement of video games with the benefits of physical activity? The result was Shoot360, a concept bigger

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