KALAMAZOO, MI –– Pat Ferschweiler knew the architects designing the new $515 million Kalamazoo Event Center were a shrewd and important group of people.

But he also knew the importance of the Lawson Lunatics.

So, Western Michigan hockey’s national championship-winning coach sent the architects responsible in designing the future home of the Broncos on a side quest –– a full-on experience through the lens of the Lawson Lunatics, WMU’s renowned and rowdy student fanbase.

The ordeal included waiting in the Lawson student line and a full-on experience in the Lunatics’ section at a prior WMU game.

MORE: WMU athletics to get ‘best experience in the country’ with $515M Kalamazoo Event Center

It was then that the architects understood: the Lawson Lunatics aren’t just a special fanbase, but

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