BENTONVILLE, Ark. — Walmart U.S. announced Wednesday that it will eliminate synthetic dyes and more than 30 additional ingredients, including certain preservatives, artificial sweeteners and fat substitutes, from its private-brand food products by January 2027.

Those brands include Great Value, Marketside, Freshness Guaranteed and bettergoods.

Walmart said the move is in response to evolving customer preferences. In a recent internal survey, Walmart found:

62% of Walmart shoppers want more transparency in food ingredients.

54% say they check ingredient labels when shopping.

Many are asking for “made without” products — foods with simpler, recognizable ingredients

In particular, Walmart will phase out 11 synthetic dyes, including FD&C Blue 1, Red 40, Yellow 5 and Canthaxanthin, from i

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