MEMPHIS, Tenn. - The Memphis Tigers will be hosting the first-ever "Memphis Madness" on Beale Street.

The event is titled "Memphis Madness Presents Ballin' on Beale".

Memphis Athletics is partnering with Beale Street Management for this event that will take place on Thursday, October 16, at 6:00 p.m. on Beale Street sponsored by Campbell Clinic.

This event is free to attend.

Fans will get to enjoy a 90-minute showcase filled with exciting performances by Might Sound of the South, the spirit squads, and live music from DJ Mic Tee. Food trucks and vendors will also be at the event for fans to enjoy in Handy Park.

The main event will include the 2025-2026 Tigers being introduced and several interactive competitions, such as a game of T.I.G.E.R. between head coaches Penny Hardaway and Ale

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