As more people are opting for an apartment over owning a home, Maxwell House has made a bold move to fit in with the changing times.

Now, the coffee company has rebranded to “Maxwell Apartment.”

It’s all in an effort to meet the needs of today’s consumer and remind fans the brand is synonymous with great-tasting, affordable coffee.

In a time where value matters now more than ever, Americans are in search of value in areas of their everyday lives, including where they live, with nearly a third opting to rent compared to purchasing a home.

To celebrate the temporary name change, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide.

Starting on National Coffee Day, which was Monday, Maxwell House’s 1

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