Beiersdorf brand Nivea is turning back time in a new partnership with beloved Y2K clothing brand Juicy Couture .
Together, the two brands will honor the relaunch of Nivea’s hero product, the Essentially Enriched Body Lotion, with a limited-edition collection, available now, featuring a velour tracksuit and rhinestone-encrusted accessories. The kitschy campaign, nicknamed “Skin Like Velour,” will be brought to life with the help of social media stars Gabby Windey , Delaney Rowe and Leilani Green.
“With the relaunch of Essentially Enriched Body Lotion, we want to show how the new formula with hyaluronic acid and 72-hour moisture makes your skin feel so smooth, soft and touchable, just like the feel of velour,” Erynn Keefe, vice president of Nivea U.S., told WWD. “As Nivea is a brand