Reliance Consumer Products Ltd has announced that it will collaborate with regional water makers to bottle and distribute its bottled water brand ‘Campa Sure’, which will roll out in Northern Indian markets in two weeks, with prices starting at Rs 5 per 250 ml bottle.

Significantly, the launch of Campa Sure bottled water brand coincides with the government’s implementation of GST 2.0 from September 22, under which the GST on packaged drinking water, including mineral and artificial water, was cut from 18% to 5%, allowing for a more competitive pricing environment.

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According to an official statement, Reliance is already in talks with about 24 regional players in Northern India for the rollout. The company also plans to introduce another bottled water brand called Independen

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