From recycled pitches to “secret sauce” mysticism, leaders share how broken trust, not bad work, costs agencies clients.

Miami, Florida–(Newsfile Corp. – October 3, 2025) – On episode 109 of the DesignRush Podcast , Prashant Puri , Co-Founder & CEO of AdLift, and Cliff Skelliter , Founder & Creative Director of Sky Story Creative, unpack the hidden mistakes that cause agencies to lose clients before they’ve even won the pitch.

Source: DesignRush

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Drawing on years of experience leading global campaigns and creative storytelling initiatives, Puri and Skelliter reveal that the real reason agencies lose clients is broken trust.

The episode tack

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