Just seven months into launching her fashion brand EllaMarie Swimwear, Perth mother Lauree Conte’s empowering fits will depart the Fremantle coastline for the Manhattan skyline after getting a call-up to feature at New York Swim Week on July 26.
The annual event offers sought-after exposure for both global and emerging labels, with EllaMarie believed to be the only Aussie label on display.
Based out of Savvy Brands’ retail store in East Fremantle but with a strong online focus, the 39-year-old describes her pieces as “very sexy, very sleek” and adjustable to suit many body types.
She said she’s often struggled to find quality swimwear to fit her curvy body, and is hoping her range will fill a “gap in the market”.
“I’ve always been about feeling confident, feeling powerful, feeling go