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Did The Coffee Brand You Grew Up With Really Get A New Name?

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As one of the coffee brands that are older than consumers realize , Maxwell House has a lengthy history going back more than 133 years. That may be why a recent branding update by the company has the public questioning whether it's real. According to a press release issued by Kraft Heinz, the parent company of the coffee brand, Maxwell House is now Maxwell Apartment. Well, at least temporarily. As explained in the press release, the new name is a "limited-time rebrand" intended to reflect the affordability of the brand's coffee, while also acknowledging the very real financial challenges that most consumers face these days.

The new Maxwell Apartment name is a sl

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