With foot traffic down and Target’s stock still slumping, Taylor Swift’s new album release might be the shot in the arm the retailer needs.

Target may be in the crosshairs of the culture wars, but the brand’s relationship with Taylor Swift still stands in 2025. The release of “The Life of a Showgirl” again brings a suite of special editions to Target as exclusives, luring Swifties to spread their cash around to pick up their favorite variants. But between the retailer’s faltering reputation and a smorgasbord of album options, will Swifties take their business elsewhere?

Target’s very bad 2025

In January, Target announced that it would abandon longstanding initiatives tied to diversity, equity and inclusion and stop participating in external surveys focused on diversity, like the Human R

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